These days, the face of marketing is drastically different than it was 10 years ago. The focus is no longer on TV ads, and magazine spreads. Marketing has a responsibility to move itself to be situated where the people are, and these days, the people are online. That is why search engine optimization (SEO) has become so popular in the world of advertising.
Social media marketing specialists know what works and what does not. For example, paid advertisements that come up on our favorite social media sites have been proven not to work as well as optimizing the search engine ranking of an organic link. In fact, three quarters of internet users claim to ignore paid ads all together, clicking on well placed organic links instead. The same statistic rings true as it pertains to internet users who do not